America’s Minority Health Network Announces Success of Audience Profile Study
BEVERLY HILLS, Calif.–(BUSINESS WIRE)– AMHN, Inc. (OTCBB:AMHN), parent company of America’s Minority Health Network, Inc. (“America’s Minority Health Network”), announced today that it received the successful results of an audience profile study conducted in September by MRI Market Solutions (“MRI”). MRI was tasked to determine if the network’s health segments were being watched by its targeted audience (African-Americans) and if the content was perceived as important and trusted. The results of the 2009 AMHN Audience Profile Study, MRI Market Solutions (the “study”) provides key demographics, awareness and attitudes of patients that will aid advertisers interested in reaching African-Americans at point-of-care facilities.
MRI is the custom and analytical research division of Mediamark Research & Intelligence, a company whose goal is to provide the sharpest picture possible of American consumers – who they are, what they buy, what they think, and how to reach them. MRI’s research design for this study was segmented into two key components (exit interviews and observations) conducted at randomly selected subscribing locations.
A summary of the findings concluded that nearly all visitors to the medical offices being tested were patients who visited their doctor an average of six times per year and that almost half of those who watched the videos received a prescription as a result of their appointment. The study concluded that America’s Minority Health Network’s audience at the time of the study was approximately 67,000 visitors per month with a majority of patients being African-American women under the age of 55. America’s Minority Health Network will use this data with advertisers when deploying the 1,000 offices targeted for 2010. By factoring the 67,000 visitors per month to its projected 1,000 locations, the network’s audience increases to 827,000 African-American patients each and every month – a highly attractive audience for minority targeted advertisers.
The study found that the average wait time was 33 minutes and that during that wait time over half (61%) of visitors watched the health education segments presented by America’s Minority Health Network. It also found that 97% of those who watched the segments considered the network as a trustworthy source of health information with 58% claiming that the content of the videos was personally relevant to them.
As a result of watching the videos, 70% of viewers indicated that they would seek additional health information, more than half indicated that they would change their fitness routine or diet based on the information, and 64% planned to shop immediately after leaving the office (primarily at a drug store).
Bob Cambridge, President of AMHN, Inc., stated, “This study has proven what we knew all along; that when people are presented with reliable information they will act in positive ways to take control of their lives and make better decisions regarding their health. It shows our advertisers what they want to know; that people are engaged by our programming and will be attentive to their advertisements because we are a creditable source. We believe that when we present these findings to our current and potential advertisers, they are going to be confident that we can provide the best method in which they can reach their minority target market. As we expand our network to the projected 1,000 offices, we expect to maintain or improve these positive results.”
About America’s Minority Health Network, Inc.
AMHN, Inc. owns America’s Minority Health Network, a place-based provider of digital video education for medical practices who primarily service minorities. America’s Minority Health Network provides a digital platform to increase African-American health education awareness that can increase the longevity and well-being of African-American men and women while providing relevant advertising of related products. America’s Minority Health Network has created a viable solution to meet the needs of physicians who are constantly searching for ways to better inform their patients and for advertisers that are searching for ad space to communicate specific products to African-Americans. Corporate offices are located at 100 North First Street, Suite 104, Burbank, CA 91502. More information on the Company is available on the Company’s website at www.amhntv.com.
About MRI Market Solutions
MRI Market Solutions (“MRI”) is the custom and analytical research division of Mediamark Research & Intelligence (“Mediamark”). MRI is a creative data-based problem-solver for enterprises that seek a greater understanding of consumers in the U.S. and the most effective ways to reach and interact with them. MRI focuses on the development of strategic marketing intelligence in three areas: custom media research, custom consumer research and high-end analytical solutions. For more than 25 years, Mediamark has been the dominant voice in media and consumer research in the United States. Its research reflects a steadfast commitment to provide the most reliable and actionable information for measuring, evaluating, tracking and getting to know the world’s most dynamic consumer market. More information on MRI and Mediamark is available on the Company’s website at www.mediamark.com.
This press release shall not constitute an offer to sell or a solicitation of an offer to buy securities of AMHN, Inc. Certain statements in this release and other written or oral statements made by or on behalf of the Company are “forward looking statements” within the meaning of the federal securities laws. Statements regarding future events and developments and our future performance, as well as management’s expectations, beliefs, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws. The forward-looking statements are subject to a number of risks and uncertainties including market acceptance of the Company’s services and projects and the Company’s continued access to capital and other risks and uncertainties. The actual results the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These statements are based on our current expectations and speak only as of the date of such statements. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of future events, new information or otherwise.
