Avatar Unveils the Next Generation of Movie Trailers
Users Will “Enter the World” via First-of-its-Kind Interactive Trailer
LOS ANGELES–(BUSINESS WIRE)– James Cameron’s epic adventure AVATAR will take moviegoers to a world never before experienced, so it’s only fitting that the film is getting a “next generation” movie trailer. The dynamic interactive experience will be available for download beginning November 24 via the film’s official movie site (www.avatarmovie.com) and social network profiles on Facebook (www.facebook.com/officialavatar), YouTube (www.youtube.com/officialavatar) and Twitter (twitter.com/officialavatar), as well as through the Adobe.com website.
Viewers of the new piece will be able to delve deeper into AVATAR’s world and story by accessing special additional content embedded in the piece. In addition, the next generation Interactive Trailer will keep audiences up to date on AVATAR events by providing real-time feeds of film-related conversations on Twitter, real-time updates on official AVATAR video content on YouTube, and images on Flickr. Updates on ticketing information will also be provided.
The AVATAR Interactive Trailer is a first-of-its-kind application built on Adobe® AIR® software. This technology enables users to enter the world of AVATAR at any time because the application exists outside of a web browser.
AVATAR, in theaters everywhere December 18, takes us to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. James Cameron, the Oscar®-winning director of “Titanic,” first conceived the film 15 years ago, when the means to realize his vision did not yet exist. Now, after four years of production, AVATAR, a live action film with a new generation of special effects, delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story.
About Fox Filmed Entertainment
One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures and Twentieth Century Fox Animation.
