CARE Brings Best-Seller ‘Half the Sky’ to Life in Movie Theaters Nationwide with Second Annual International Women’s Day Event
Marisa Tomei, Maria Bello, Nicholas Kristof and CARE’s Dr. Helene Gayle, among Those Celebrating a Movement Changing the World One Woman at a Time
Presented by NCM Fathom and CARE, Half the Sky Event is an Uplifting Evening of Songs, Stories and Celebrity Discussion in More Than 480 Select Movie Theaters, March 4th
ATLANTA & CENTENNIAL, Colo.–(BUSINESS WIRE)– Today, the poverty-fighting organization CARE and NCM Fathom announced their second annual International Women’s Day event that brings the best-selling book “Half the Sky” to life on the big screen for a special one-night presentation in select movie theaters nationwide. Inspired by moving stories from the critically-acclaimed book “Half the Sky” by Pulitzer Prize-winning journalists Nicholas Kristof and Sheryl WuDunn, Half the Sky Event on Thursday, March 4th at 7:30 p.m. local time will be an uplifting night of music, celebrity discussion and the world premiere of “Woinshet,” a powerful narrative documentary. Directed by Academy Award® winner Marisa Tomei and Lisa Leone, “Woinshet” chronicles the struggles of an Ethiopian woman who triumphs over violence and discrimination.
Tickets are available to this special in-theater event at www.FathomEvents.com and presenting theater box offices. For a complete list of theater locations and prices, please visit the web site (theaters and participants are subject to change). Visit www.halftheskylive.com for more information.
“‘Woinshet’ is an inspiration to the millions of women across the globe who face violence and oppression,” says Marisa Tomei. “My hope is that people will leave theaters not only cheering her on, but demanding that we end discrimination and horrible cruelty towards women.”
Building on the success of A Powerful Noise LIVE, CARE’s 2009 International Women’s Day event, Half the Sky Event will also feature musical performances and a panel discussion hosted by Andrea Mitchell, Chief Foreign Affairs Correspondent and Host of MSNBC’s Andrea Mitchell Reports.
Event panelists and performers include:
The exclusive two-hour event will be recorded live at the Skirball Center for the Performing Arts at New York University on Feb. 11th and will be one of the most visible International Women’s Day celebrations on the planet. A portion of ticket sales will support CARE’s work in more than 70 countries.
“CARE is proud to once again celebrate International Women’s Day with a rousing one-night-only event in theaters across the country,” says Dr. Helene Gayle, president and CEO of CARE. “Half the Sky is more than just a night at the movies – it’s a rallying cry to stand up and join a growing worldwide movement to empower women and girls to fight global poverty.”
Half the Sky Event will be shown in 484 select movie theaters including AMC Entertainment Inc., Celebration! Cinema, Cinemark USA Inc., Clearview Cinemas, Cobb Theatres, Goodrich Quality Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, Marcus Theatres, National Amusements and Regal Entertainment Group movie theatres, as well as Bainbridge 5 (Seattle, WA), Carolina Theatre (Asheville, NC), Palace Cinema 9 (South Burlington, VT), Penn Cinema (Lititz, PA) and the Rose Theatre (Port Townsend, WA) through NCM’s exclusive Digital Broadcast Network – North America’s largest cinema broadcast network.
“Tens of thousands of Americans celebrated International Women’s Day last year with the exclusive in-theater CARE event that brought inspirational stories of women who are making a difference in their communities and motivated audiences to do the same,” said Dan Diamond, vice president of NCM Fathom. “NCM Fathom and CARE are partnering once again to present a very special evening of thought-provoking discussion that will highlight the challenges facing women around the world and what audiences can do to empower those women.”
Featured on “The Oprah Winfrey Show,” CNN and Dateline NBC, “Half the Sky” remains a New York Times bestseller and is a critical favorite across the globe. Tom Brokaw says the book’s stories about real women “will pierce your heart and arouse your conscience.”
Additional event partners include Delta Air Lines, Meredith Corporation and Walmart.
About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater network covers 171 Designated Market Areas® (49 of the top 50) and includes approximately 16,800 screens (15,400 digital). During 2009, approximately 680 million patrons attended movies shown in theaters currently included in NCM’s network (excluding Consolidated Theatres). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing over 35 entertainment-related web sites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 41.5% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.fathomevents.com.
About CARE
Founded in 1945, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. Working in more than 70 countries, women are at the heart of CARE’s community-based efforts to improve education, health and economic opportunity. Learn more at www.care.org.