Dennis Collins Named President of Tech Image®
BUFFALO GROVE, Ill.–(BUSINESS WIRE)– Tech Image, recognized as one of the most influential technology public relations agencies in the U. S., announced today that Dennis Collins has been named president, effective December 31, 2009. Collins replaces founder and CEO Mike Nikolich, who will become chief marketing officer at SmithBucklin Corporation, the world’s largest association management firm. SmithBucklin acquired Tech Image in 2007.
“I am delighted to announce Dennis as my successor because he played a critical role in the growth of the agency,” Nikolich said. “We worked together for 11 years and he understands the business intimately, so this should be a very smooth transition for our employees and clients.”
Collins joined Tech Image in 1998 as chief operating officer and was instrumental in building the agency to its current stature among the country’s premier technology PR firms. Since being acquired by SmithBucklin, the agency has continued to enjoy record growth and completed its best year in 2009.
“While I’m going to miss working alongside Mike, I am both flattered and thrilled to be his successor,” Collins said. “The agency will evolve as we embrace new communications channels such as social media, which is a positive motivator for the entire staff. But as we adapt to these exciting new market opportunities, one of my goals is to continue providing a flexible work-life balance for the employees – I want Tech Image to be the destination of choice for the industry’s best and brightest public relations professionals.”
A 30-year veteran of marketing and management, Collins has split his career on the agency and client sides of advertising, public relations and marketing. Collins has worked with technology companies since 1981, and has experience in channel management, social media, retail and all facets of communications production. His resume includes companies such as GE, ITT, McDonald’s, Sara Lee and Truevision.
A resident of Arlington Heights, Illinois, Collins graduated from the University of Illinois with a B.S. degree in advertising. He has served on the board of directors for the Illinois Institute of Art and the Indianapolis Chapter of the American Diabetes Association. Outside of Tech Image, Collins enjoys cooking, playing pool, and attending numerous musical concerts.
About Tech Image
Founded in 1993, Tech Image is a Chicago-area public relations firm with a proven reputation for positioning growing technology companies as market leaders. Tech Image provides media and analyst relations, messaging services, media coaching and sales acceleration programs for business-to-business organizations. Representative clients include Cisco, CompTIA, GlobalSpec, Initiate Systems, NEC Display Solutions, ProtusIP Solutions and RedPrairie. The company was named “Best Boutique PR Agency to Work For” in two consecutive years by the Holmes Report, and was cited three times as one of the Top Tech Communicators in a survey of technology journalists by PRSourceCode. Tech Image is owned by SmithBucklin, the world’s largest association management and professional services company. SmithBucklin is 100 percent employee-owned. Learn more at www.techimage.com or call 1-888-4-TECH-PR (1-888-483-2477).