Doodleopes™: Simple Copy Boosters that Make a Huge Difference
Conservative estimates state the average American is bombarded with over 600 advertising messages a day with other estimates going as high as 3000. Andrea Ratajczak and the PDA Marketing team have devised a way to get a message to stand out among the hundreds processed each day: Doodleopes™. Doodleopes™ are simple eye-catching hand-drawn doodles and a hand-written font that add a human touch to any marketing message.
To use Doodleopes™, one must only know how to use copy and paste. The doodles are images that will just be inserted into already written copy to draw the recipient’s eyes to the most pertinent information. Don’t let the simplicity of them fool you, however, as they are proven to increase response rates on any direct mail campaigns.
The uses of Doodleopes™, however, go far beyond the obvious sales letters and direct mailers. Doodleopes™ are perfect for use in the home as well – from birthday invitations to blogs to everyday stationery. The easy-to-use yet rewarding doodles have been recently used in a church bulletin to add an extra touch to the weekly announcements as well as on sales postcards to increase response rates.
The ingenious idea for Doodleopes™ began with Ratajczak’s first post-college job search. On an application, she was required to give a handwriting sample so that a personality profile could be built to determine her sales potential. As it turns out, she scored a 100% as a perfect match for a persuasive personality. Ratajczak chose not to take that job, but has turned her handwriting and love of doodling into an easy way to boost copy.
Years later Bill Glazer and Dan Kennedy met and hired Andrea’s marketing firm PDA Marketing. With the help of the “Andrea” font, they launched their information marketing legacy by incorporating the font in their handwritten sales letters. Since then, Andrea’s own individual marketing clients have benefited from using this compelling font in their sales letters, postcards, emails, websites, information products, blogs, and brochures.
Now, Ratajczak has packaged her handwriting font and fun doodles together so that everyone can reap the benefits of Doodleopes™ as copy enhancements. These copy boosters draw attention to the copy just as a speaker uses voice inflection to emphasize certain ideas. Most people today just read past most messages because they are inundated with so many. These tools help keep copy fresh and create little surprises that hold the attention of the reader.
Bill Glazer of Glazer-Kennedy Insider’s Circle testifies to the success that people see in Andrea’s handwriting, “A handwritten font will typically out-perform any other type of font because it appears that it is a friend sending a friend a personal message. The problem is that most handwritten fonts look phony. PDA’s Andrea font is a person’s real handwriting that was created into an easy-to-use tool that I’ve been utilizing for years so the recipient believes that someone is actually writing to them.”
After purchase, Ratajczak also offers her marketing and graphics teams’ advice on how to use Doodleopes™ to their full potential. When a piece has been created, the team will offer suggestions of improvements that could be made to make the piece more effective.
The Mega Doodle package includes a Fast Start guide, the Andrea Font, Certificate Doodles, Accent Doodles, and Done for you Art Files for only $197. Parts are sold separately and are priced from $29.