For Over 1 Million Smartphone Users with ShopSavvy, Black Friday Weekend Was Scan-Tastic
More Than 612,000 Bargain Hunters Used Big in Japan’s Barcode-Scanning App on Black Friday Alone, 7x the Number of Users on an Average Friday
DALLAS–(BUSINESS WIRE)– ShopSavvy, Big in Japan’s breakthrough comparison-shopping app for the iPhone and Android phones such as the Droid and Hero, scored big over Black Friday weekend, as more than 1 million users scanned at least one product with the app’s barcode scanner over the three-day shopping weekend. On Black Friday alone, 612,488 individuals used ShopSavvy to find the best price, a sevenfold increase over the 86,000 users who scan products on an average Friday, the company said.
Data from the more than 18 million scans by ShopSavvy users from Nov. 27-29 reveal that the most scanned product during Black Friday weekend was the book “Going Rogue: An American Life” by Sarah Palin. Other top products included:
Top Toy: Zhu Zhu Pets Hamster Mr. SquigglesTop Video Game: Guitar Hero III: Legends of RockTop Camera: Nikon CoolpixTop Laptop: Sony 15″ Laptop w/Intel Dual Core ProcessorTop Netbook: Compaq Netbook w/Intel Atom ProcessorTop Desktop: eMachines Desktop w/AMD Athlon ProcessorTop HDTV: Emerson 32″ LCD 720p HDTV
The five most popular retailers for ShopSavvy scanning were:
The five most popular Metropolitan Statistical Areas (MSAs) for ShopSavvy scanning were:
Members of the news media interested in specific ShopSavvy usage statistics for their MSA may contact Cathy Baradell at 972.235.3439.
ShopSavvy, one of the most popular apps on Android phones, became available on the iPhone earlier this month. The application enables users to comparison shop on the go for more than 20 million products at more than 20,000 retailers worldwide, simply by scanning the product’s barcode using the phone’s built-in camera. Using the barcode information, ShopSavvy searches the Web for the best prices on the product, displaying the lowest prices online as well as at nearby brick-and-mortar retailers. ShopSavvy looks up product reviews to further assist with purchase decisions. According to Apple, ShopSavvy is now the most popular barcode scanning application in the iTunes App Store.
Mobile users may download ShopSavvy at one of the following links:
ShopSavvy for iPhone: http://bit.ly/shopsavvyiphone
ShopSavvy for Android: http://bit.ly/shopsavvyandroid
About Big in Japan
Big in Japan Inc. is a Dallas-based idea factory for mobile applications, building software for Google’s Android, Apple’s iPhone, Windows Mobile and other platforms and devices. Big in Japan’s ShopSavvy application — a personal shopping assistant — is one of the most popular applications on Android-powered mobile phones. Big In Japan was one of the original winners of the Google Android Challenge in September 2008 for its development of ShopSavvy. The application won a 2009 Netexplorateur of the Year award at the French Senate in Paris and, earlier this month, was named Under the Radar’s Best App of 2009. Big in Japan was a finalist for the international MobileMonday Mobile Peer Awards as well as the 2008 Crunchies. For more information, visit www.biggu.com.
