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CHICAGO, IL - Mirage Brands Inc. today announced the launch of its inaugural e-commerce property, BackyardExpress.com - a premier online retailer of high-quality hot tub, spa and swimming pool chemicals and accessories.

“We are thrilled to launch BackyardExpress.com and bring a unique online shopping experience to the home leisure industry,” said Mirage Brands Inc. VP Operations, Joe Lussier. “There are an estimated 5 million swimming pools and 6 million hot tubs in the United States and our goal is to provide a top of the line, customer-service focused resource to shop for supplies, chemicals and related products.”

BackyardExpress.com currently stocks pool, hot tub and spa chemicals and accessories from industry-leading manufacturers like BaquaSpa, GLB, Rendezvous and Baquacil.

Mirage Brands Inc. plans to expand BackyardExpress.com’s product mix from chemicals and accessories to saunas, patio equipment and other leisure supplies by Q3 2009.

ABOUT BACKYARDEXPRESS.COM

BackyardExpress.com is an online retailer of high-quality home leisure chemicals and accessories for swimming pools, spas and hot tubs. The management team of BackyardExpress.com brings over 20 years of expertise and relationships in the swimming pool and hot tub industry.

ABOUT MIRAGE BRANDS INC.

Mirage Brands Inc. is an integrated marketing and management firm of contemporary e-retail properties.

This post was submitted by Mirage Brands Inc..