MIT Marketing Professor Joins Micronotes Board
CAMBRIDGE, Mass.–(BUSINESS WIRE)– Micronotes announced today that Professor Glen Urban, MIT David Austin Professor of Marketing, has joined the Micronotes Advisory Board. Glen Urban is a leading educator, prize-winning researcher specializing in marketing and new product development, an entrepreneur, a prolific author, a sculptor and a sailor. He has been a member of the MIT Sloan School of Management faculty since 1966, and was Dean of the school from 1993-1998.
“Glen’s decades of academic and industry work in marketing science is so deep and wide that I sometimes find it difficult just to catalog Glen’s marketing knowledge,” exclaimed Devon Kinkead, Micronotes founder and CEO. “The great news is that Glen sees the same opportunities that we see in Qmarketing and has joined us.”
“I do definitely see the opportunity Micronotes presents in targeting and increasing the productivity of communication and deals. Micronotes has a unique way to identify high potential customers and deliver a powerful and targeted individual incentive to buy,” said Dr. Urban. “This is an exciting technology and I look forward to working with Devon and his team,” he concluded.
About Glen Urban
Glen Urban concentrates on the fascinating area of trust-based marketing on the Internet. How trust is built on a web site, how site design can maximize sales and trust, and how a trust-based marketing system could provide an alternative to the “push” type of marketing commonly observed, are just a few of the facets that Urban explores. His current research focuses on customer advocacy. His new Theory A aligns the firm as a representative of the customer’s needs and leads to transparency, unbiased advice, trusted advisors, and best products. Recent research concentrates on morphing a Web site to fit individual cognitive and cultural style.
About Micronotes
Micronotes is an outbound interactive marketing company that enables consumer brands to conduct one-on-one sales interviews with targeted segments of the online bill-pay community. For more information please visit www.micronotes.com.