Mortech Plans Major Developments for 2010
Product and Pricing Engine and Lead Management Provider Continues to Support LendingTree’s Network of Lenders
LINCOLN, Neb.–(BUSINESS WIRE)– Mortech, Inc., (www.mortech-inc.com) a mortgage technology software company specializing in daily pricing, product decisioning and lead management for the mortgage banking industry, announced today that it has several major new developments planned for 2010. Some of these developments include Mortech’s continued support of LendingTree and its network of lenders. The pricing engine, product eligibility and lead management provider remains committed to helping lenders associated with the LendingTree network stay successful in their online lending ventures. Additionally, Mortech is now looking forward to working with other lead aggregation platforms, real estate marketing businesses and search engine companies, while internally creating new products.
In 2010, Mortech will shift its business development priorities to an even more synergistic approach. The company will focus on establishing alliances and integrations with industry leaders who provide certain auto-quoting technologies. Throughout the next year the mortgage technology software company plans to strengthen relationships with online providers of mortgage information that help consumers receive real-time rate quotes. Embracing the fact that lenders are seeking constant innovation, Mortech is advancing its solutions; ultimately bettering the mortgage industry as a whole.
“We understand there is room in the industry for additional providers to offer instant rate quotes directly to potential borrowers,” said President of Mortech, Don Kracl. “Consumers are becoming more educated about mortgages and are increasingly looking to the internet as their primary source of mortgage information. By partnering with businesses that have a high degree of visibility to this audience, we can help improve that process. Additional companies in the space, whether it is a search engine company or another lead aggregator, will only solidify and advance the future of online lending. Mortech is ready for that future.”
Users of Marksman, Mortech’s mortgage product and pricing engine and lead management solution, rely on immediate quotes provided by Mortech to build instant relationships with potential borrowers. By providing reliable and fast answers with items such as APR, profit margins and monthly payments already built in, Mortech customers can get to the lead first and increase their chances of securing prospects via the internet. By working closely with specialized companies and enhancing key technologies, Mortech will continue to offer auto-lead quoting and best-of-breed lead management services to thousands of loan officers and mortgage bankers nationwide.
“After a record-breaking 2009, we’re really looking forward to a successful 2010,” said Kracl. “All the changes in the mortgage industry haven’t slowed us down at all; actually they’ve inspired us. Not only are we growing our partnerships with search engine companies, but we’re also partnering with several loan origination software providers, real estate businesses and title insurance companies in order to provide additional resources to the mortgage community.”
Another significant product Mortech is currently developing is a service called The Marksman Marketplace. This dynamic solution includes leveraging established websites to create a unique revenue stream. The lead generation process involves instantly linking borrowers directly to lenders. For example, when a home buyer visits a real estate website, locates a home and then wants to get mortgage information, The Marksman Marketplace solution will launch and provide current rate quotes directly from lenders. Without leaving the website, potential home buyers will be able to see instant rate offers from lenders within seconds. The rate offers posted will be those of Mortech customers. Consequently, rates listed will include relevant details and will be up-to-date with market conditions. Internet websites such as local newspapers, real estate search pages and MLS listing sites are just a few examples of the types of companies who can utilize this new service.
What’s more, by connecting visitors of these sites directly with current mortgage professionals, Mortech customers will enjoy several new targeted lead sources. For instance, users of Marksman can take part in this new add-on service directly from their Marksman accounts. Customers looking to participate in the innovative lead generation offering will simply need to opt in the service via their Marksman account. The new platform is expected to be live in the next few weeks.
“We know the industry is changing,” said Kracl. “Mortech is adapting with the industry – we’re creating enhancements that directly benefit our customers and the mortgage industry as a whole. We’re optimistic about our customers’ futures, excited to build more synergistic partnerships and are looking forward to the limitless opportunities that lay in front of us.”
For information about Mortech, visit us at www.mortech-inc.com or call 888-529-3590.
About Mortech, Inc.
Mortech supplies all-in-one pricing, rate notification, prospect management tools, custom rate sheets, loan product eligibility and guidelines services to thousands of mortgage professionals. Marksman, Mortech’s flagship web-based software, provides lenders with tools designed to automate the loan process and manage sales cycles – increasing loan close-ratios dramatically. Product and pricing information from all major investors is maintained by industry experts in real-time resulting in the most full-featured and affordable PPE and CRM solution available. (www.mortech-inc.com)
