NETSEA Februrary 24 Event: Winning and Retaining Customers Through Sales Enablement
Participants to Learn Sales Enablement Tools, Techniques and Best Practices
WALTHAM, Mass.–(BUSINESS WIRE)– NETSEA, the New England Technology Sales Executives Association, today announced its quarterly educational and networking event, “Winning and Retaining Customers Through Sales Enablement,” will be held on Wednesday, February 24, 2010, from 6:00 p.m. to 9:00 p.m. at the Schwartz Communications Conference Center in Waltham, Mass.
A panel of senior sales executives will discuss best practices on leveraging technology for sales enablement. Panelists John Flavin (Edgewater Technology), Scott Devens (formerly with Progress Software) and Brendan Grady (IBM, Cognos Software) will share real-world examples and success stories that illustrate why sales enablement is important, how to get started and how sales and marketing departments can work together to drive implementation.
“Technology has significantly advanced the sales tools and techniques we have available,” said Lauren Kelley, board chairman and president of NETSEA. “It’s up to us to learn how to use them efficiently and effectively. Our panel’s real-world stories will range from how to best utilize subject matter experts to produce more customer-centric marketing assets to leveraging technology effectively for sales enablement.”
Following the panel discussion, a Q&A session will allow attendees to ask questions specific to their organization and situation.
Location and Registration Information
This NETSEA event will take place at the Schwartz Communications Conference Center (230 Third Avenue, 1st Floor) in Waltham, Mass., on Wednesday, February 24, 2010, from 6:00 p.m. to 9:00 p.m. The pre-registration cost to attend is $25 for NETSEA members and $50 for non-members if they register before February 24. For more details, or to register online, visit http://www.netsea.org/news/event_02-24-10.html.
Directions to the conference center are available at http://www.schwartz-pr.com/about_maps.php?location=boston.
Media representatives are also encouraged to attend.
About the Panelists
John Flavin, SVP of Strategic Services and Accounts, Edgewater TechnologyAs Edgewater’s Senior Vice President of Strategic Services and Accounts, John Flavin’s proven leadership and client relationship capabilities contribute to Edgewater’s national expansion and future growth plans. In addition, Flavin provides direct leadership of Edgewater’s sales organization, select strategic accounts and vertical industry practices, including the company’s growing Web Analytics practice.
Scott Devens, former VP, WW Sales and Field Operations, Progress SoftwareAs former VP of Worldwide Sales and Field Operations for Progress Software, Scott Devens was responsible for leading product and service sales efforts in the North America, EMEA and Asia-Pacific regions. In this position, he developed and executed the company’s global sales strategy and managed the field sales and technical sales resources, representing just under $500M in annual revenues.
Brendan Grady, Business Unit ExecutiveAs Business Unit Executive for Global Marketing Operations, Brendan Grady is responsible for driving globally consistent processes, marketing systems, metrics, reporting and analysis. Since joining Cognos, he has been instrumental in expanding the use of Cognos’ performance management solutions globally (“Cognos@Cognos”), and helping the marketing organization improve demand generation by providing key insights into the digital body language of potential customers. As a result, SiriusDecisions awarded the global marketing team its “ROI (Return On Integration) Award” for the marketing to sales process.
For more information on each of the panelists, read their full bios online at http://www.netsea.org/news/event_02-24-10.html.
About NETSEA
NETSEA is the premier association for technology sales executives in New England. The organization provides collaboration, networking, continuous learning and development for high-tech sales executives in a peer group setting. NETSEA delivers a unique blend of business resources and personal support that help make the challenge of developing sales opportunities and growing revenue both fulfilling and worthwhile. With more than 200 members, NETSEA can be found on the World Wide Web at www.netsea.org.
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