PENTAX Announces “Focus on Savings” K-7 System Rebate: $100 Visa Prepaid Card Offered on More Than 20 Select PENTAX Lenses with Purchase of K-7

GOLDEN, Colo.–(BUSINESS WIRE)– PENTAX Imaging Company has announced a FOCUS ON SAVINGS rebate that offers a $100 prepaid card on an exciting choice of PENTAX lenses. From now until January 15, 2010, K-7 buyers may select from more than 20 lenses (listed below) and receive a $100 VISA prepaid card rebate for each and every qualifying lens1 purchased at the same time.

1Lenses must be purchased at the same time on the same receipt as the K-7. Limit five rebates per product per household. Each VISA prepaid card may be used to pay for goods and services anywhere VISA cards are accepted. For US customers only.

Following is a complete list of the qualifying PENTAX lenses:

DA * 50-135mm F2.8 ED (IF)

DA * 55mm F1.4

DA * 200mm F2.8 ED (IF) SDM

The PENTAX K-7 features 14.6 megapixels, widescreen HD Movie Capture, and a weather, dust, and cold resistant magnesium alloy body. More information about the K-7 and PENTAX lenses is available here: www.pentaximaging.com.

A FOCUS ON SAVINGS rebate form may be downloaded here: http://www.pentaximaging.com/special-offers/. K-7 body and qualifying lens purchases made on www.pentaxwebstore.com are eligible for the rebate. Rebate excludes products purchased at BEST BUY.

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For almost 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.