Reportlinker Adds Targeting Gen Y for Personal Loans

PR Newswire

NEW YORK, Feb. 9

NEW YORK, Feb. 9 /PRNewswire/ — Reportlinker.com announces that a new market research report is available in its catalogue:

Targeting Gen Y for Personal Loans

http://www.reportlinker.com/p0176197/Targeting-Gen-Y-for-Personal-Loans.html

Abstract:

RFI has produced a series of reports which focus on Generation Y (Gen Y) and their characteristics throughout different areas of retail banking. This report examines the behaviours of Gen Y in the personal lending arena, using the results from a survey of 2000 respondents. Areas examined include how Gen Y borrowers research their personal loans, how a lender is chosen, reasons for paying out early and satisfaction, as well as the alternatives to personal loans which are considered.

Table of Contents:

Introduction

Consumer Sentiment

Respondents with a loan

Loan characteristics

Researching a loan

Application channel usage

Choosing a lender

Paying out early

Satisfaction with personal loans

Those planning to take out a loan

Alternatives to personal loans

Researching a personal loan

The application process

Conclusion

To order this report:

Banking Industry: Targeting Gen Y for Personal Loans

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    Nicolas Bombourg
    Reportlinker
    Email: nbo@reportlinker.com
    US: (805)652-2626
    Intl: +1 805-652-2626

SOURCE Reportlinker

Contact

Nicolas Bombourg of Reportlinker, US: +1-805-652-2626, Intl: +1-805-652-2626, nbo@reportlinker.com