Research and Markets: Case Studies on Strategies for International & Roaming Call Revenue Growth from Telecoms Giants such as Vodafone and Orange
DUBLIN–(BUSINESS WIRE)– Research and Markets (http://www.researchandmarkets.com/research/08b194/case_studies_on_st) has announced the addition of the “Case Studies on Strategies for International & Roaming Call Revenue Growth” report to their offering.
With pressure on international service margins coming from increased competition and regulation, operators are starting to examine how to grow usage of these services. Both international calling and roaming are coming under intense scrutiny. The greatest threat and opportunity is in the international roaming sector. Fear of uncontrollable costs and high tariffs traditionally form a barrier for many users. In turn, operators have been reluctant to compete in a sector that has produced premium level revenues for so long.
Economic recession and regulation are changing operator viewpoints. In the EU, the capping of roaming charges is eroding the strategic view that mass market pricing will destroy a premium market. The result is the growth of new roaming tariff strategies aimed at eliminating mobile users’ fears of roaming. The most high profile of these is Vodafone Passport, offering Vodafone customers access to their home network tariff.
This report examines international service strategies in South Africa and the UK. It explains why operators’ focus is on the international roaming market and their objectives in this market. It then goes on to examine the effectiveness of the roaming offers of MTN in South Africa and Orange in the UK, benchmarking them against Passport.
Key Topics Covered:
1 Overview
2 Introduction
2.1 Background to the Report
2.2 Report Content
2.3 Currency and Conversions
3 Revenue Opportunities in Mobile International Calling Markets
3.1 Market Segmentation
3.2 Approaches to Building User Confidence in International Service Usage
4 South Africa Roaming – MTN and Vodacom
4.1 Introduction
4.2 MTN Roaming Voice Tariffs
4.3 MTN Roaming Data Tariffs
4.4 Competitive Comparison to Vodacom South Africa
5 UK Roaming – Orange Traveller Packages & Vodafone Passport
5.1 Introduction
5.2 Orange Roaming User Groups and Related Offers
5.3 Vodafone Passport Comparison With Orange UK Roaming Packages
6 Key Findings
6.1 Wholesale Cost Environment Issues for Innovative Roaming Tariff Plans
6.2 Different Approaches to Retail Tariff Plans
6.3 Key Message
7 Recommendations
Companies Mentioned:
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