Research and Markets: Consumer Data Propositions: Examine Developments in the Consumer Mobile Data Market and Detailed Examination of some Sample MNO Approaches
DUBLIN–(BUSINESS WIRE)– Research and Markets (http://www.researchandmarkets.com/research/56369a/consumer_data_prop) has announced the addition of the “Consumer Data Propositions” report to their offering.
Following on from the success of SMS, MNOs had great expectations of other mobile data channels to deliver large amounts of high margin revenue. A combination of poor functionality, high cost and lack of understanding of what the consumer would do with a data plan all contributed to disappointing early results. However MNOs have learned from their experiences at the same time as the technology in the handset and the network improved, so mobile data has developed during 2008 into an essential element of MNOs’ portfolios. The offer to consumers in 2009 is very different to that of previous years and MNOs need to be aware of how the proposition has evolved if they are to ensure maximum success in this area for themselves.
This report examines developments in the consumer mobile data market, including a detailed examination of some sample MNO approaches. It draws conclusions and provides recommendations on the basis of analysis of these propositions and all MNOs, especially those operating in the European marketplace, should consider these recommendations when planning their own approach to this very important sector.
Key Topics Covered:
1 OVERVIEW
2 INTRODUCTION
2.1 Background to the Report
2.2 Report Content
2.3 Currency and Conversions
3 CONSUMER DATA MARKET DEVELOPMENT
3.1 Overview of Mobile Data Market Stages
3.2 Significant Current Market Offers
4 SAMPLE CONSUMER DATA PROPOSITIONS
4.1 T-Mobile UK
4.2 KPN Group
4.3 SFR France
5 CONCLUSIONS
5.1 The Consumer Mobile Data Market Goes Mainstream
5.2 Critical Success Factors
6 RECOMMENDATIONS
Companies Mentioned:
For more information visit http://www.researchandmarkets.com/research/56369a/consumer_data_prop