Research and Markets: Mobile Broadband – Propositions, Pricing & Penetration Benchmarks across 16 Operators in 15 Different Markets
DUBLIN–(BUSINESS WIRE)– Research and Markets (http://www.researchandmarkets.com/research/52c006/mobile_broadband) has announced the addition of the “Mobile Broadband – Propositions, Pricing & Penetration Benchmarks” report to their offering.
Mobile broadband is becoming an increasingly important way for people to access the internet and in very advanced markets such as Austria it accounts for nearly 40% of total broadband connections. In the majority of markets however, mobile broadband is still in an early development phase and characterised by a highly fragmented offer with varied pricing structure and different levels of service performance. In this highly fragmented scenario, MNOs face a major challenge in developing attractive mobile broadband offers capable of driving market penetration whilst delivering a good level of service performance in a profitable manner.
This report provides a comprehensive set of mobile broadband benchmarks across 16 operators in 15 different markets aimed at assisting MNOs in developing successful mobile broadband propositions. The benchmarks deal with aspects such as service propositions across prepay and post-pay segments, commercial pricing models, pricing levels and service impact.
Key Topics Covered:
For more information visit http://www.researchandmarkets.com/research/52c006/mobile_broadband