Research and Markets: Mobile Broadband Strategies – Despite Recession, the Demand for Mobile Broadband is Expected to Grow Rapidly
DUBLIN–(BUSINESS WIRE)– Research and Markets (http://www.researchandmarkets.com/research/9030b4/mobile_broadband_s) has announced the addition of the “Mobile Broadband Strategies” report to their offering.
The market for mobile broadband is developing rapidly thanks to a combination of new network technologies, more aggressive pricing on the part of operators and the availability of new high function handsets and inexpensive 3.5G USB pens, or ‘dongles’. Despite the current recession, the demand for mobile broadband is expected to grow rapidly over the next few years requiring increased network capacity. However operator data revenues will be very far from keeping pace with the rate of growth in volume. Therefore, to maintain both market share and profitability operators will need to take significant action.
This report looks at the options available to operators and their potential impact. It provides an overview of actions currently being taken by operators in their networks and marketing, and provides recommendations for further actions.
Key Topics Covered:
1 OVERVIEW
2 INTRODUCTION
2.1 Background to the Report
2.2 Report Content and Structure
2.3 Currency and Conversions
3 THE DEVELOPING MARKET
3.1 Introduction
3.2 Recent Developments in Data Traffic and Revenues
3.3 Forecasts of Growth in Data Traffic and Revenues
3.4 Implications for Operators
4 OPTIONS FOR OPERATORS
4.1 Introduction
4.2 Possible Network Strategies
5 OPERATOR SERVICES AND STRATEGIES
5.1 Introduction
5.2 Tariffs and Laptop Bundles
5.3 Broadband Tariff Comparisons
6 CONCLUSIONS
6.1 Market Development
6.2 Cost Reduction Options
6.3 Impact on Industry Structure
7 RECOMMENDATIONS
For more information visit http://www.researchandmarkets.com/research/9030b4/mobile_broadband_s
