Research and Markets: Prepay Relationships Best Practice Examines What Operators Are Doing to Help Develop Fruitful Relationships That They Can Exploit to Increase ARPU and Acquisitions
DUBLIN–(BUSINESS WIRE)– Research and Markets(http://www.researchandmarkets.com/research/4f4feb/prepay_relationshi) has announced the addition of the “Prepay Relationships Best Practice” report to their offering.
MNOs in developed markets face increasing levels of competition from the entry of low-cost MVNOs and from their traditional rivals for market share. Customer relationships are key to retaining customers and can even help MNOs to resist erosion of prices, as long as the relationship is close enough and the customer perceives that the MNO is committed to his or her best interests. It has been very difficult to develop a relationship with a customer that may be known only as a phone number and the attractions of the prepay approach to customers (mainly, no credit checks, anonymity and flexibility to not spend) represent barriers to developing a relationship that are increasingly important to MNOs wishing to stimulate usage and attack churn. The greater the proportion of the base that is in a prepay relationship, the more important this issue becomes. To combat the rise of criminality and terrorism, states are increasingly requiring operators to collect information about prepay users, though this may not benefit them, as the information collected may not help in marketing (and they may not even be allowed to access it for privacy reasons).
This report examines what operators are doing to help develop fruitful relationships with prepay customers that they can exploit to increase ARPU and acquisitions and help contain churn. The report concludes with a set of key findings and recommendations aimed at MNOs on how to improve and manage relationships with existing and new prepay customers.
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For more information visit http://www.researchandmarkets.com/research/4f4feb/prepay_relationshi
