Research and Markets: This Global Location Based Services (LBS) Market 2008-2012 Provides Location Specific Services To Users Through Global Positioning System (GPS) Or Wireless Network

DUBLIN–(BUSINESS WIRE)– Research and Markets (http://www.researchandmarkets.com/research/3ab382/global_location_ba) has announced the addition of the “Global Location Based Services (LBS) Market 2008-2012″ report to their offering.

Location Based Services (LBS) provide location specific services to users through Global Positioning System (GPS) or wireless network. Services that are offered by LBS include navigation and mapping of points of interests, weather information, tracking field force, etc. These applications leverage the user’s physical location to provide the desired information to the user.

Some of the factors that are primarily driving the Location Based Services market include: demand from the business, consumer and public sector; development and mass adoption of enabling technologies such as GPS, location enabled Wi-Fi, and terrestrial network; increasing mobile phone user base; rising consumerism; tracking and monitoring needs, etc.

The Location Based Services market has been witnessing an increasing competition due to the entry of new players. This has led to an intense price competition between vendors; resulting in reduction of subscription prices for location based services, and thus reducing the revenue of service providers. Further, increased competition is forcing the service providers to offer more innovative applications such as yellow pages, weather information, route displays with voice prompts, etc., to retain their existing customer and differentiate their service offerings from their competitors.

The report by TechNavio Insights forecasts the size of the Global Location Based Service Market over the period 2008-2012. It segments the market into three geographic regions: Americas, APAC, and EMEA, representing the market size and forecast for each of these regions. Further, it discusses the key market trends, drivers, and challenges of the Global Location Based Services Market.

The author specializes in deep dive custom research for leading Fortune 500 companies. The company conducts more than 200 market intelligence projects every year. TechNavio is the company’s market intelligence platform. TechNavio Insights is a series of 400+ reports based on this market intelligence platform.

Executive Summary:

According to TechNavio, the market for LBS (Location Based Services) is forecast to reach $6,292.5 million by 2012 from $1,050.0 million in 2008; growing at a CAGR of 56.4 percent over the forecast period.

“The LBS market in the Americas is forecast to reach $1,671.1 million in 2012 from $399 million in 2008, growing at a CAGR of around 43.0 percent over the forecast period,” says one of the TechNavio experts.

The report forecasts the size of the Global Location Based Service Market over the period 2008-2012. It segments the market into three geographic regions: Americas, APAC, and EMEA to represent the market size and forecast for each of these regions. It also highlights the key market trends, drivers and challenges of the Global Location Based Service market.

Key Topics Covered:

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For more information visit http://www.researchandmarkets.com/research/3ab382/global_location_ba

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