Serious Materials Chosen For the World Economic Forum’s 2010 Technology Pioneers Program

One of Only 26 Companies Selected Based on Its Technology Innovation and the Potential for Long-Term Impacts on Business and Society

SUNNYVALE, Calif.–(BUSINESS WIRE)– Serious Materials, a leading energy-saving building materials company in the U.S., has been selected for The World Economic Forum’s 2010 Technology Pioneers Program. Serious Materials is one of the companies recognized for representing the most innovative start-ups from around the globe that will have a critical impact on the future of business and society.

To be selected as a Technology Pioneer, a company must be involved in the development of a life-changing technology innovation and have the potential for long-term impact on business and society. In addition, it must demonstrate visionary leadership and show all the signs of a long-standing and sustainable market leader – and its technology must be proven.

“It’s an honor to be chosen by the World Economic Forum on a global level for such a prestigious award among so many innovative companies,” said Kevin Surace, CEO of Serious Materials. “This is a time of tremendous growth for our company, as we continue to focus on driving change and helping to address the world’s energy and climate crisis by dramatically reducing the impact of the ‘built environment’ with our energy-saving building products.”

Buildings, its operations and materials manufacturing, is the single largest contributor to global greenhouse gases at over 50 percent (compared to less than 10 percent attributed to cars). The impact of making our buildings more energy efficient is one of the biggest opportunities we have for meeting energy and environment goals.

Sustainable green building materials manufactured in the U.S. by Serious Materials include:

SeriousWindows™: Super-insulating windows that offer performance up to four times higher than major brands and current Energy Star requirements. SeriousWindows can reduce heating and cooling costs by up to 40 percent depending on climate zone.

SeriousGlass™: Installed in thousands of projects, SeriousGlass is advanced, super-insulating glass that can deliver the highest energy savings and performance for any building.

QuietRock®: Sound reducing drywall and accessories that create acoustically comfortable buildings, lessen material use, enhance livability, and support dense urban construction.

EcoRock™: An entirely new, virtually zero CO2 emitting manufacturing process is used to create EcoRock, the only true green alternative to gypsum drywall. Gypsum manufacturing is the third largest greenhouse gas producer in building materials.

The entire list of Technology Pioneers, including company profiles and video interviews with the CEOs, can be found here.

About Serious Materials

Serious Materials develops and manufactures sustainable green building materials that save energy, save money, improve comfort, and aggressively address climate change. Super-insulating high R-value SeriousWindows™ reduce heating and cooling energy costs by up to 40%. SeriousGlass™ super-insulating commercial glass has been installed in thousands of projects and offers the highest energy savings in the industry. QuietRock® soundproof drywall reduces material use, enhances livability, and supports dense urban construction. EcoRock™ is the only true green alternative to gypsum drywall. Serious Materials’ products are manufactured in the company’s 5 factories across North America. For more information, visit www.SeriousMaterials.com.

© 2009 Serious Materials, Inc. All rights reserved. Serious Materials, SeriousWindows, the Serious Materials logo, Quiet Solutions, QuietRock, QuietPutty, QuietSeal, QuietSeam, QuietWood, QuietFoam, QuietPad, QuietHome Windows, QuietHome, QuietGlue, QuietCoat, QuietTile and QuietRoom are trademarks or registered trademarks of Serious Materials, Inc. in the United States and other countries. Information subject to change without notice.