Sorenson Media’s Growth Accelerates Worldwide, with International Traffic to Company’s Web Site Now Surpassing U.S. Traffic

SAN DIEGO–(BUSINESS WIRE)– Sorenson Media today reported that the number of international visitors to its Web site (www.sorensonmedia.com) now exceeds domestic traffic as a result of accelerating worldwide demand for the company’s digital video solutions. Internet visitors based in London lead the list of global cities in both number of site visits and Web-based sales.

London-based visitors account for 26 percent more Web site traffic than those from New York, the second-leading city of Web visitors. London also accounts for 32 percent more Web-based sales volume than New York. Paris and Madrid also are among the top 10 cities with the most-frequent visitors to the Sorenson Media Web site.

“This represents remarkable growth of worldwide interest in Sorenson Media’s video solutions, a direct result of our established brand name and reputation for quality,” said Peter Csathy, CEO of Sorenson Media. “It is also a testament to how important online video is becoming to businesses globally.”

As top-quality Internet video playback becomes affordable, companies are increasingly adding video to their Web sites to increase traffic and improve sales. Sorenson Media offers Sorenson Squeeze, the award-winning video encoding software, as well as the new Sorenson 360 Video Delivery Network (VDN), the highest-quality and highly praised Internet video publishing platform built for businesses and video professionals.

Sorenson Squeeze is a seamless beginning-to-end workflow solution enabling companies to easily create the highest quality video in all of the most popular formats for online delivery, DVD and mobile media, including in HD for MPEG-2, Flash, VC-1 and H.264 formats. The Sorenson 360 VDN is an Internet video platform that works seamlessly with Sorenson Squeeze and greatly expands Web opportunities for small- and medium-size businesses by providing all of the features of high-cost online video platforms at an affordable price. Sorenson 360 clients can quickly and easily upload video that gives their Web site visitors the highest quality playback.

Sorenson Media also developed and licenses Sorenson Spark, the Internet’s most widely deployed video codec that powers hundreds of millions of Internet videos, including much of those on YouTube, the volume leader in online video streaming. Most recently, Sorenson Spark has been licensed by leading manufacturers to add video functionality to mobile phones and other consumer electronic devices.

To view a demo of Sorenson Squeeze and Sorenson 360 working in tandem, visit: http://www.sorensonmedia.com/streaming-video-software/video-publishing.php.

About Sorenson Media

Sorenson Media (www.sorensonmedia.com) offers comprehensive, award-winning solutions that empower businesses and video professionals to easily and affordably deploy the highest-quality digital video to the Internet and other media. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN); Sorenson Squeeze, the gold-standard for video encoding applications; Sorenson Squish and SquishNet, which together create an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which enables mobile devices and other consumer products to playback the largest selection of video on the Internet today. Since its inception in 1995, Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to dramatically improving the online video experience for both content creators and consumers.

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