The Receivables Exchange Names Elaine O’Gorman Chief Marketing Officer
Appointment Signals “Coming of Age” of the Online Business Financing Marketplace That Has Established Itself as the Most Flexible Cash Management Resource for the SMB Sector
NEW ORLEANS–(BUSINESS WIRE)– The Receivables Exchange, the world’s leading online marketplace for real-time trading of accounts receivable, today announced that it has named Elaine O’Gorman as Chief Marketing Officer. O’Gorman is a highly regarded business leader and award-winning business-to-business (B2B) marketer, distinguished for her success in B2B brand building, high-volume customer acquisition, and profitable customer retention. O’Gorman’s role at the company will be to drive maximum awareness of The Receivables Exchange’s proven exchange-based receivables finance model, maximize business scalability, and optimize customer lifetime value.
Prior to joining the Exchange, O’Gorman led the marketing efforts of Silverpop Systems, a leading provider of innovative automation marketing software for B2B companies, where she was instrumental in achieving over 50 percent annual growth over her five year tenure. Prior to Silverpop, she led the email marketing and interactive efforts for the American Airlines website, AA.com. Under her leadership, AA.com’s email marketing and online efforts exploded, growing from an online niche division within the company to a major revenue driver for the airline.
“After conducting a comprehensive national search, Elaine stood out as the perfect candidate to build The Receivables Exchange brand into the ‘de facto’ cash management solution for the B2B community,” said Justin Brownhill, co-founder and chief executive officer of The Receivables Exchange. “Elaine has a very rare combination of operational, finance and marketing experience and a proven track record of establishing companies as category leaders, driving the scale and efficiencies necessary to deliver tremendous growth. We couldn’t be more thrilled to have her join our team to apply her wealth of experience as we build an entirely new capital marketplace for SMBs to fund their day-to-day operations.”
Throughout her career, O’Gorman has earned numerous accolades, including recognition in BtoB Magazine’s annual “Who’s Who” Edition and as a 2007 finalist for the Technology Association of Georgia’s “Woman of The Year in Technology.” She is a recognized business leader and active industry spokesperson at such venues as ad:tech, Shop.org, the Direct Marketing Association’s annual conference, and various technology-oriented forums. O’Gorman’s teams have been recognized with over two dozen awards including the BMA Ace awards, the SIIA CODiE awards, the IABC Golden Flame awards, the Best of SaaS Showplace awards, and PRSA Phoenix awards.
“The Receivables Exchange is a game-changing innovation, a perfect working capital solution to help businesses optimize their cash flow and improve their financial performance,” said O’Gorman. “Now more than ever, companies need direct and unfettered access to capital on their terms in order to grow. I am thrilled to join the team and lend my years of B2B expertise to advance the brand and bring this long-overdue solution to the widest possible audience.”
O’Gorman received a Bachelor of Science in Economics degree from the Wharton School. She continued her education at the University of Michigan earning an MBA from the Ross School of Business. She has been named a Certified Managerial Accountant and a Certified Project Manager (PMP).
Learn more about how The Receivables Exchange can help business to improve cash flow.
About The Receivables Exchange
The Receivables Exchange (www.receivablesXchange.com) is the world’s first online marketplace for real-time trading of accounts receivable. Changing the landscape of small business financing, The Receivables Exchange provides a new dimension in working capital management. The Exchange connects a global network of accredited institutional investors (Buyers) to the nation’s millions of small and midsize businesses (Sellers) in search of capital to grow. Buyers get direct access to an $18 trillion new investable asset; Sellers gain access to a new competitive working capital management solution by having their receivables bid on in real-time by multiple Buyers.