TrueAction Boosts Its Madison Avenue Presence with Hiring of Stuart Bogaty as Vice President of Interactive Marketing Services
15-year executive veteran of digital and emerging media aims to further advance agency’s strategic advantage of driving value for clients
KING OF PRUSSIA, Pa.–(BUSINESS WIRE)– TrueActionTM, a GSI Commerce company (Nasdaq: GSIC), today announced that Stuart Bogaty has joined the company as vice president of interactive marketing services. In this role, Bogaty will focus on executing innovative media opportunities that will deliver value and drive incremental revenue for TrueAction clients. The move punctuates an aggressive year for TrueAction as it continues to expand its presence and service offerings.
“Stuart has a long track record of building great brands,” said Nick Pahade, president of TrueAction. “His focus in social media and role in digital marketing makes him an invaluable resource and a great addition to our New York City team.”
As vice president of interactive marketing services, Bogaty will oversee the development of strategic media plans for clients, as well as build and manage new and existing New York relationships. TrueAction provides a comprehensive suite of digital marketing and design solutions that help clients drive revenue across multiple channels. Its services include design, emerging media, in-house photography, usability, and product content development.
Prior to joining TrueAction, Bogaty held key senior management positions at companies within WPP, including, OgilvyOne, mOne, and neo@ogilvy. At mOne, Bogaty started the search engine marketing practice. Most recently, Bogaty was executive vice president and global managing partner at Universal McCann, a full service media agency, where he was responsible for driving all North American digital media for Johnson & Johnson. In his new role, Bogaty will report directly to Pahade.
“TrueAction is a new breed of agency that behaves like a client side resource with a singular focus on driving results,” said Bogaty. “It is very exciting to be a part of a company that is leading a much needed change in the agency/client paradigm.”
TrueAction is transforming the advertising world with a new approach known as reflex marketing that contends that all actions have a transactional value whether it be monetary, physical, or emotional. The company aims to understand what turns users’ attentions into actions — actions that can grow brands, drive revenue, and deepen relationships. Through the proper balance of TrueAction’s strategy, visual design, measurement, media, technology, and usability services, the company has positioned itself as a comprehensive solution to a constantly evolving digital marketplace.
For more information on TrueAction’s management team, services, and client portfolio, visit www.TrueAction.com.
About TrueAction
TrueActionTM (www.TrueAction.com) is a full-service digital agency focused on creating experiences that drive consumer actions. More than 50 of the world’s leading brands and retailers rely on TrueAction to deliver effective digital solutions through a deep understanding of strategy, usability, design, media, and photography. TrueAction, with offices in New York; San Jose, Calif.; and King of Prussia, Pa., is a GSI Commerce company.
About GSI Commerce
GSI Commerce® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueActionTM and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com, and an online, off-price marketplace, SmartBargains.com.
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.